WEBPAGE UNDER CONSTRUCTION
Positions Held: Freelance Digital Marketing and Graphic Design
Duration: March 2018 - Present
Company Description: A small family-owned company in Blaine, MN that employs 8 individuals and specializes in manufacturing motorcycle windshields. In their 50 years of business they have become one of the largest motorcycle windshield manufacturers in the entire world - creating windshields under their name and through private labels. As a manufacturer and distributor they have not had experience selling direct to customers, however with the competitiveness of the industry they are seeking to become direct sellers for a new product - motorcycle windshields with UV printed custom imagery.
My Contribution: Initially, I worked with the owner to implement digital strategy and re-design their website so it was more user-friendly and organized, however, more recently I have focused on helping them enter the B2C realm with their custom windshields. I have run their social media accounts, Google Ads, and created a sticker to be placed on every outgoing windshield to bring more awareness to their brand and social channels.
“In the past six months, custom windshield sales have increased by 500%.”
Windshield I designed for a Vietnam Vet Paratrooper based on the images he requested be on the shield.