Overview: I signed Buncha up to participate in the Maple Grove Days Parade and Plymouth on Parade; two cities that had a great foundation of customers and were leading our market but still had a lot of room to grow. An added presence in the community would drive brand recall, as well as dialogue amongst community members both familiar and unfamiliar with the brand. Parades allowed Buncha to directly engage with the communities in our service area, strengthen brand presence, and demonstrate our core values of being neighborly and playful.
Both parades were live streamed by local news station CCX Media.
