1st Annual Brooklyn Park Hy-Vee Car Show
1st Annual Veteran’s Day Breakfast
Brainstormed, planned, budgeted, marketed, and executed the 1st Annual Car Show presented by Brooklyn Park Hy-Vee and the Mark Callendar Home Team with Re/Max Results. The car show had 100 cars registered (all registration fees went to Susan G. Komen), live bands, food tents (percent of food sales went to Susan G. Komen), fire truck, dunk tank, bounce house, kids games, and more.
Overall, we had over 1,000 attendees and were able to donate $1,547.00 to Susan G. Komen.
Facebook Statistics: 1.3K interested, 276 shares
"Loved the car show, bands and special events this weekend, thank you. Loved them all."
-Mavis S.
Marketed, decorated, and hosted the first Veteran's Day breakfast at the Brooklyn Park Hy-Vee. Partnered with the local elementary school to have their students create decorations and 'Thank You' cards for the veterans and bus their choir over to sing the Star Spangled Banner and the National Anthem (featured on the local news station). Breakfast food was served in buffet style by Hy-Vee employees and each attendee was given a carnation and asked to pin where they were stationed.
Overall, we had ~200 veterans (+ their spouses) and active duty military
present for the event.
"I would just like to say "Bravo Zulu" to Hy-Vee for your Veteran's Day breakfast. My wife and I had a wonderful breakfast with other veterans this morning and enjoyed some great conversation. Thank you all for your support."
-Dave N.
Minnesota Vikings School Supplies Tailgate
Halloween ‘Trick or Treat’ Event
Marketed, photographed, and managed the school supplies tailgate featuring Minnesota Viking player Captain Munnerlyn, Viktor, the SKOL line, and the Minnesota Vikings Cheerleaders. The football team from the local high school came out to volunteer by collecting the donated school supplies, serving food, overseeing the football toss game, etc., while the local high school band came out to play their football game routine throughout the event. After the event, I spoke to the fifth grade students at a local elementary school and delivered the donated school supplies.
Overall, we had ~300 attendees and we were able to donate 3 large bins of school supplies to the local elementary school.
Brainstormed, planned, budgeted, marketed, and executed the Halloween ‘Trick or Treat’ Event. I created mini maps that led to 10 different stations with activities ranging from pumpkin decorating, coloring sheets, cooking making, trail mix, “freaky fruits,” etc.
Overall, we had ~600 kids (+ their families) present for the event.
"My kids had fun while we were there. They were more excited seeing people wearing their awesome costumes.. Thanks for having this event.. My kids love all their treats..." - Lee M.
Superhero Scavenger Hunt Event
Brainstormed, planned, budgeted, marketed, and executed a Superhero Scavenger Hunt. I put on a large in-store event for families in the community every couple months to get people in the store and to create an atmosphere that makes the parents and kids want to bring their business to our store. I had employees stationed in costumes throughout the store, a scavenger hunt with superhero themed items in different departments of the store, a make-your-own superhero mask station, and pin the spider on Spiderman.
Overall, we had ~150 kids (+ their families) attend the event.
"We had a blast!!"
-Michele S.
Additional Events (with more than 200 attendees):
All About Allergies - Separate ‘trick-or-treat’ event for kids with any of the 7 main allergens.
Chef vs. Dietitian Chili Cook-off - Held during election season - customers could sample and vote for their favorite recipe.
Luau Family Event
Easter Event - Eggs and photos with the Easter Bunny.
Oscar Mayer Weinermobile
Spring Time Party
a month-long corporate competition; we did a "Rolling Down Memory Lane" theme and each week was a different decade.
Turned the restaurant into a diner and served milkshakes, held a tie-dye shirt event, hosted a car show, etc.
"Thanks for the fun event! My daughter is in love with her shirt! I think they turned out awesome!" - Johanna A.
Kyle Rudolph Autograph Signing
Meet the Growers - a mini "farmers market" with produce from all the local vendors Brooklyn Park Hy-Vee carries.
Graduation Showcase - a display and sampling of all the catering options available for graduation parties.
Explore the World of Cheese
Two-day cheese tasting event with 11 different stations, each featuring cheese from a different country, and over 50 cheese and charcuterie samples.
Specialty cheese sales went up 229.70% that weekend
Classes:
Read & Feed Program - Created and implemented a 9-week summer program at Brooklyn Park Hy-Vee to encourage education & incorporate fun and self-sufficiency into "cooking." Fifteen kids were a part of the program and each week we read a children's story and made a treat/recipe based off of the story
Paint a Present: Kids painted a flower pot for their mom for Mother's Day. Each kid left with a bag of seeds to gift with their flower pot. There were two sessions and both hit capacity.