Digital Marketing

Purpose: Increase sales on the slowest weekday in the Cocina Mexicana Department while maintaining adequate profit margins.

Action: Created a Buy One Burrito Bowl, Get One for $1.00 promotion that took place every Tuesday.

Results: On average, each Tuesday saw a ​51.10% increase in sales in comparison to the Tuesdays prior to the promotion while still maintaining sales on the other six days of the week.

Purpose: Increase sales in the Sushi Dept while maintaining adequate profit margins.

Action: Created a Buy One, Get One Free Promotion that took place every Wednesday.

Results: On average, each Wednesday during the BOGO Free promotion saw a 63.20% increase in sales in comparison to the Tuesdays prior to the promotion while still maintaining sales on the other six days of the week. Brooklyn Park Hy-Vee Sushi Dept. led the company in sales nearly every week.

Purpose: Sell a lot of a product that carries a high profit margin.
Action: Created content that I felt would catch the eye of the consumer and posted it to the Facebook Page.

​Results: Macaroni Salad saw a 330.91% increase in sales, Rainbow Rotini saw a 62.66% increase in sales, and Green Onion & Egg Potato Salad saw a 147.28% increase in sales.

**Results are based off the sales of the salads from the week prior which had the same prices and FuelSaver incentive.

Additional Advertising/Marketing & Statistics:

• Pampers Diapers: Sales increase of 329.68% 
  Action: Held a sidewalk sale ​out front of the store and created a FB event.

• Chocolate Covered Strawberries: Sales increase of 917.10%
  Action: Created a sped-up process video ​of employees making them.​

• Yellow Flesh Peaches: Sales increase 657.46%
  Action: Photo of Peach Display - customers guess ​how many peaches.
  Photo stats: 203 reactions, 1K comments (guesses), 15 shares

• Shrimp Skewers: Sales increase 1998.97%
  Action: Posted photos and a video featuring the seafood department.

• Ribs: Sales increase 365.23%
  ​Action: Set up grill station outside & used Father's Day as the push.

• Misfit Pineapple: Sales increase 64.70%
  ​Action: Food waste awareness campaign.

• Hanging Flower Baskets: Sales increase 592.28% 
  Action:​ Posted photos featuring different flower arrangements.

• Propane Tanks: Sales increase 170.15%
  ​​Action: Featured the tank exchange program at the C-Store (gas station).

• Seasoning & Rub: Sales increase 1301.40%
  ​​Action: ​Posted a live video with Chef Jake doing a cooking demo.

• Baramundi: Sales increase 1060.41%
  ​Action: ​Posted a live video demonstration - Cooking with Chef Jake.

• Macarons: Sales increase 81.65%
  ​Action: "Challenge the Chef" customer requests for fun macaron flavors.

• Henrietta's Products: Sales increase 4914.75%
  ​​Action: ​Worked with Henrietta's to host an in-store demo & giveaway.

• Top Secret 42 Apple: Sales increase 428.99%
  ​Action: Chance for customers to name the new apple grown in MN.

• Regianno Parmesan: Sales increase 293.89%
  ​Action: Mozzarella stretch video & in-store demo with Cheese Specialist.

• Bone-In Pork Chops: Sales increase 783.10% 
  Action: Behind the scenes of the 7,000 lb. Pork Chop order received.

• Mums: sales increase 617.14%
  Action: Posted photos and used the campaign - 'Mums the Word.'
  
  Overall, out of 126 singular item pushes, 111 items had sales increases with the average increase per item being 81.93%.

Facebook Giveaways:

• ​Bomb Pops: 839 reactions, 693 comments, 115 shares, sales increase 113.00%
  Action: National Bomb Pop Day Giveaway video

• Yeti + Minnesota Beer: 1.4K reactions, 1.3K comments, 144 shares

• Cabela's Gift Card: 1.1K reactions, 1.1K comments, 165 shares

• Valentine's Day Date Night In: 1.8K reactions, 1.8K comments, 268 shares

• Grill: 1.9K reactions, 1.9K comments, 287 shares

• Meat Bundle Giveaway: 1.8K reactions, 1.1K comments, 335 shares

• Mother's Day Floral Arrangement: 1.4K reactions, 1.2K comments, 208 shares

+ many others; averaged about 1 or 2 giveaways a month to retain followers and continue to spread brand awareness. I often times put together giveaways based on a holiday or ​season, i.e. Family Picnic Package for beginning of summer, Taco Basket for Cinco De Mayo, Corn Maze Tickets + Fall Favorites Basket for Autumn, etc.

Luis Bayardo
Author of Autism: A Dad’s Journey

Mission: Spread the word about Zenaviv to a community that has connection to Autism.

Goal: Generate revenue for Zenaviv’s artists with Autism and recruit new artists.

Action: Met with Luis Bayardo, best selling author, and presented the idea of pairing excerpts from each chapter of his text, Autism: A Dad’s Journey, with a piece of art painted by one of Zenaviv’s artists.

Result: Luis and Zenaviv cross-promoted on Facebook, Instagram, Luis’ website, and he shared the mission of Zenaviv at different conferences.